The Challenge

The client, flickd, sought Kumo to help them bring their vision to life by launching a Minimum Viable Product (MVP) for their app, which they envisioned as a space for film and TV enthusiasts to share their experiences and connect. Their goal was to launch the app on both iOS and Android within a short timeline and with a high-quality, user-friendly interface.

The main challenges included:

• Creating a clean, intuitive app that stood out in a crowded market.

• Developing a robust backend to support features such as user profiles, watchlists, ratings, and discussions.

• Ensuring a smooth, bug-free launch across multiple platforms (iOS and Android) with timely delivery.

Kumo’s Solution

After discovering Kumo through an online search, flickd’s CEO was drawn to the company because of their strong cultural fit and good value for cost. Kumo’s ability to work with a lean team of just 2-5 employees for the project was ideal for the startup’s needs.

Key Deliverables:

• Align on Requirements: Worked closely with the flickd team to understand their vision and translate it into a concrete set of features and goals.

• Custom API Development: Kumo built a custom backend to handle the app's features like watchlists, ratings, user profiles, and interaction capabilities.

• Third-Party API Integration: Integrated APIs to enhance functionality, including pulling movie and TV show data from reliable sources.

• MVP Launch on iOS and Android: Focused on a smooth and feature-complete launch, ensuring the app was available on both iOS and Android.

• Testing & Bug Fixing: Conducted rigorous testing, debugging, and optimization to ensure a flawless launch.

Key Features of flickd MVP:

• Customizable user profiles.

• Building and managing watchlists.

• Post thoughts, ratings, and reviews.

• Engage in discussions with friends and fellow film & TV enthusiasts.

• Personalized recommendations

The Results

Kumo successfully helped flickd launch their MVP within 3 months. The app was well-received, and the launch was on time and bug-free, meeting the client's goal of delivering a quality product in a short timeframe.

Measurable Outcomes:

• Successful MVP Launch: The app went live on both iOS and Android stores, available in the UK, US, and select European countries.

• Positive User Feedback: The app’s clean design, user-friendly interface, and social features were praised by early users.

• Timely Delivery: Kumo delivered the project on time without compromising on quality, meeting the three-month deadline.

Client Feedback

The CEO of flickd noted Kumo’s willingness to go the extra mile to find solutions without complicating the process. Their approach was collaborative and effective, delivering quality results quickly.

“We were impressed by Kumo’s problem-solving mindset—they never created more problems while trying to move quickly. Communication was top-notch, and they kept everything on track.”